Top 5 Mobile Apps for Entrepreneurs

by Crestmark 29. July 2013 03:56

As an entrepreneur, staying organized while on the go will help keep your business—and even your day—running smoothly. And while the ability to keep constantly connected to your work with a smartphone or tablet can sometimes be overwhelming, a number of business-minded apps have been developed over the past few years to make your life a little easier.

1. Evernote: With a motto like “Remember everything,” this is going to be a top-pick for any busy entrepreneur. Evernote makes it easy to keep notes, files, and even clippings of entire webpages in one place which can then be accessed by both mobile devices and the Web. Potentially one of the best examples of this is using it for travel since you can keep all itineraries, confirmations, scanned travel documents, maps, and plans in Evernote, ready for when you need them.

2. Pocket: How would you like to have a virtual cloud that can store anything from articles to videos, straight from your browser or apps? That’s exactly what you can do with Pocket. Formerly called “Read it Later,” Pocket can save just about anything for you to read when you’re ready.

3. Square: A card reader, simple pricing, and smarter business tools make it easy for businesses of any size to do what they love and get paid fast and easily. Use the free secure card reader sent to you to swipe cards on-the-go from anywhere. The Square Register app is free and easy to setup – just link your bank account and you’re able to accept payments almost instantly. You have the option to pay a flat monthly fee of $275.00 or a 2.75% fee per swipe. You will see your payment quickly and directly deposited within 1-2 business days.

4. Mint: This one is valuable for business and personal use. Named Best Finance App by the 1st Annual App Awards and TIME Magazine's 50 Best iPhone Apps of 2011, Mint enables you to track finances in real-time. You can enter transactions manually or sync your accounts automatically to track investments, sort transactions by category, set budgets, and create alerts.

5. FreshBooks: Speaking of finances, this cloud accounting app makes tracking time, logging expenses, and invoicing clients portable and painless. It also boasts team timesheets for projects involving more than one person’s billable time, multiple datacenters to back up secure data, and online payments so you can accept payments and put that money to work faster.

 

As an entrepreneur or business owner, what apps make your life easier? 

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Social Media Time Management for Small Businesses

by Crestmark 28. May 2013 05:13


Small businesses are told to have a social media strategy to stay competitive.  For the most part, they know it’s necessary; they’re just not sure where to go with it.  Which social media outlets are most successful?  Which platform will get your company the most publicity? How do you manage your time between the endless amounts of new social platforms being released every day?  With all the other management and marketing strategies your business has going on, social media may seem like the last thing you want to add to your “to-do” list.  However, it doesn’t have to be a stressful process.

Develop a Plan: First and foremost, before just jumping into the social media pool, you’ll need to have a solid strategy.  Don’t just start posting and commenting without a plan.  Know your target audience; get a feel for who you’re trying to reach and what you’re trying to get out of using social media to reach customers. This will help you maintain credibility and relevance as a business.

Test the Waters: So this is your first social campaign- maybe ever.  Don’t panic!  Social media is a platform that doesn’t thrive on perfection.  Use trial and error to determine what engages followers.  Ask questions.  Don’t be afraid to learn from others and even learn from your clients!  Being “new” to social media can be a great excuse to learn and gain respect from consumers who don’t expect you to know all the ropes just yet. 

Start Small: One of the biggest mistakes you can make in your social media endeavors is to take on more than you can handle.  If this is your first ever attempt at going social- don’t create a Facebook, Twitter, LinkedIn, Pinterest, Vine, and Instagram all at once.  It is always better to do one thing really well than to try and haphazardly to have your hands in everything at once. For entrepreneurs—and really anyone in a B2B industry—Linkedin is a great place to start to grow your network.

Track, Track, Track: Keep a close eye on your website analytics and definitely take a few minutes to install a social media dashboard. These custom Google dashboards will not only allow you to see how many people are coming to your site from every social network (whether you have a profile on there or not), but what devices those users are coming from and how those users end up converting.

Have you already gotten started with your social media efforts? Connect with Crestmark on Linkedin today! 

 

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