Social Media Time Management for Small Businesses

by Crestmark 28. May 2013 05:13


Small businesses are told to have a social media strategy to stay competitive.  For the most part, they know it’s necessary; they’re just not sure where to go with it.  Which social media outlets are most successful?  Which platform will get your company the most publicity? How do you manage your time between the endless amounts of new social platforms being released every day?  With all the other management and marketing strategies your business has going on, social media may seem like the last thing you want to add to your “to-do” list.  However, it doesn’t have to be a stressful process.

Develop a Plan: First and foremost, before just jumping into the social media pool, you’ll need to have a solid strategy.  Don’t just start posting and commenting without a plan.  Know your target audience; get a feel for who you’re trying to reach and what you’re trying to get out of using social media to reach customers. This will help you maintain credibility and relevance as a business.

Test the Waters: So this is your first social campaign- maybe ever.  Don’t panic!  Social media is a platform that doesn’t thrive on perfection.  Use trial and error to determine what engages followers.  Ask questions.  Don’t be afraid to learn from others and even learn from your clients!  Being “new” to social media can be a great excuse to learn and gain respect from consumers who don’t expect you to know all the ropes just yet. 

Start Small: One of the biggest mistakes you can make in your social media endeavors is to take on more than you can handle.  If this is your first ever attempt at going social- don’t create a Facebook, Twitter, LinkedIn, Pinterest, Vine, and Instagram all at once.  It is always better to do one thing really well than to try and haphazardly to have your hands in everything at once. For entrepreneurs—and really anyone in a B2B industry—Linkedin is a great place to start to grow your network.

Track, Track, Track: Keep a close eye on your website analytics and definitely take a few minutes to install a social media dashboard. These custom Google dashboards will not only allow you to see how many people are coming to your site from every social network (whether you have a profile on there or not), but what devices those users are coming from and how those users end up converting.

Have you already gotten started with your social media efforts? Connect with Crestmark on Linkedin today! 

 

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Business

Financing the US Oil Boom

by Crestmark 22. May 2013 10:59

Although scientists have known about the presence of crude oil in North Dakota for decades, it wasn't until 2008 that technology made it possible to extract oil from the rocks of Bakken shale. Now, with fracking, North Dakota is home 200 active oil rigs, and it produces around 20 million barrels of oil each month.

oil financing

This oil boom is a tremendous boost to the economy. While other parts of the nation have suffered through a recession, North Dakota has enjoyed the lowest unemployment rate in the country. The population of some small towns has doubled in recent years due to the influx of workers for the oil fields. The benefits of the Bakken shale oil fields have spread to other areas of the United States and Canada as well.

While the huge increase in oil production is great for the economy, it would not be possible without access to working capital to support the growth. Crestmark is proud to partner with companies in the oil & gas industry to provide financing solutions to support their businesses. Capital is often needed for pipeline expansion, refineries, staffing, trucking, machinery, temporary housing and many other things. Through a variety of lending options, Crestmark is able to offer flexible financing to help continue the growth in North Dakota and throughout the United States.

As the oil industry grows, it provides a trickle-down effect that strengthens the local economy as well. More workers moving to the area creates a new demand for restaurants and supermarkets, car dealerships, and many other services.

All of these new businesses also require access to working capital to get up and running. Not only is Crestmark equipped to handle to financing needs of large oil & gas companies, but we are also a strong partner to small businesses, offering SBA loans alongside our asset-based lending, accounts receivable financing, and factoring programs.

To speak with a lending expert, give us a call at 888.999.8050 or fill out our online contact form.

 

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Industry Financing


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